Kidsgrove East

Newcastle-under-Lyme · West Midlands · population 8,148 · 6 LSOAs

Approximate neighbourhood (MSOA) boundary. © OpenStreetMap contributors; boundary © ONS / Crown copyright.

81Area Score / 100 ?
  • #1,280 of 6,856 in England
  • #102 of 736 in West Midlands
  • #3 of 16 in Newcastle-under-Lyme
  • Least deprived 10-20%
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People living here Census 2021

Residents8,094
Median age (est.)49
Density995per km²
No qualifications19%
Degree or above26%
No car or van8%

Age

0–14 13%15–24 10%25–44 21%45–64 32%65+ 24%

Tenure

Own outright: 52%Mortgage/shared: 37%Social rent: 3%Private rent: 8%
Own outright 52%Mortgage/shared 37%Social rent 3%Private rent 8%

Households

One person: 24%Couple, no children: 23%Couple with children: 27%Lone parent: 7%Other: 18%
One person 24%Couple, no children 23%Couple with children 27%Lone parent 7%Other 18%

Work (top occupations)

Professional 16% · Skilled trades 15% · Associate professional 13%

All occupation groups
Professional16%
Skilled trades15%
Associate professional13%
Managers & directors11%
Caring & leisure10%
Administrative10%
Elementary10%
Process & plant8%
Sales & customer service8%

Ethnic group

White: 98%Asian: 1%Black: 0%Mixed: 1%Other: 0%
White 98%Asian 1%Black 0%Mixed 1%Other 0%

Religion & identity

Christian 56% · No religion 37% · Muslim 0%

Born outside the UK: 2%

Census 2021 (ONS), Crown copyright, OGL v3.0. Shares are of each question's own respondents (e.g. education is % of residents aged 16+). Figures date from March 2021 and change slowly between censuses.

In summary

Kidsgrove East is in the least-deprived 10–20% of England, ranked #1,280 of 6,856 neighbourhoods nationally, and #3 of 16 in Newcastle-under-Lyme. Across the seven themes it scores highest on Income (88) and lowest on Housing & access (35). Typical homes here, about £200,000 over the past year, have climbed steeply — up 25% in five years (from 118 sales), in line with the wider Newcastle-under-Lyme median of £200,000. Put together — a relatively un-deprived area with homes that are cheap by national standards — it ranks among England's best value, #34 of 6,851 priced neighbourhoods. Typical household take-home income is around £35,555 a year, in the bottom third of England. Recorded crime ran at 36 incidents per 1,000 residents over the past year, well below the England rate of 83.

Themed scores ?

Each 0–100, higher = less deprived on that theme. National rank shown.

Income 88 · #814
Employment 85 · #1,054
Education 69 · #2,123
Health 55 · #3,069
Crime 77 · #1,588
Housing & access 35 · #4,474
Living environment 65 · #2,384

House prices ?

£200,000median (12m) · +10.5% yr · n=118
TypeMedian (12m)Sales1yr5yr
All homes£200,000118+10.5%+25.0%
Detached£298,75040+6.7%+40.9%
Semi-detached£189,99557+8.6%+31.0%
Terraced£155,00021+14.8%+24.5%
FlatToo few sales to report (n=0)
This area£200,000
Newcastle-under-Lyme£200,000
West Midlands£252,500
England£300,000
Annual median price, all homes. Small samples can be volatile.

Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Household income

Net household income (a year)£35,555±£5,096 · #4,866 of 6,856
After housing costs (equivalised)£33,323
Price-to-income ?5.6×typical home ÷ net income — less stretched than the England figure of 7.5×

Model-based ONS estimates (FYE 2023) with 95% confidence intervals — a guide to the typical household, not a measurement. How income estimates work →

Affordability-adjusted Score ?

100Affordability-adjusted Score / 100
Best-value areas in England →

Recorded crime ?

36 crimes per 1,000 residents · 12 months · 293 offences
Newcastle-under-Lyme73
West Midlands86
England83

Rank #920 of 6,427 areas with published data (1 = lowest recorded rate).

Category (12 months)Recorded
Violence & sexual offences163
Theft17
Burglary10
Vehicle crime9
Criminal damage & arson29
Public order & weapons45
Drugs12
Robbery3
Other5

Anti-social behaviour, recorded separately: 61 incidents.

Recorded incidents, not convictions. Crimes are counted where they happen while residents are counted where they live, so busy town-centre, retail and nightlife areas show high per-resident rates because visitors bring incidents with them. Street-level crime data © Crown copyright, data.police.uk, OGL v3.0. More on crime figures →

Official sources

Nearby areas

The closest neighbourhoods on the map, whichever authority they fall in.

Other areas in Newcastle-under-Lyme

Similar areas across England

Neighbourhoods with the closest Area Score elsewhere in the country, for comparison.