Bradeley & Chell Heath

Stoke-on-Trent · West Midlands · population 7,345 · 5 LSOAs

Approximate neighbourhood (MSOA) boundary. © OpenStreetMap contributors; boundary © ONS / Crown copyright.

14Area Score / 100 ?
  • #5,921 of 6,856 in England
  • #587 of 736 in West Midlands
  • #20 of 33 in Stoke-on-Trent
  • Most deprived 10-20%
Compare this area →

People living here Census 2021

Residents7,356
Median age (est.)43
Density4,286per km²
No qualifications31%
Degree or above16%
No car or van26%

Age

0–14 19%15–24 11%25–44 23%45–64 25%65+ 22%

Tenure

Own outright: 31%Mortgage/shared: 24%Social rent: 34%Private rent: 10%
Own outright 31%Mortgage/shared 24%Social rent 34%Private rent 10%

Households

One person: 32%Couple, no children: 16%Couple with children: 24%Lone parent: 14%Other: 15%
One person 32%Couple, no children 16%Couple with children 24%Lone parent 14%Other 15%

Work (top occupations)

Elementary 18% · Skilled trades 14% · Caring & leisure 13%

All occupation groups
Elementary18%
Skilled trades14%
Caring & leisure13%
Associate professional10%
Process & plant10%
Professional10%
Administrative9%
Sales & customer service9%
Managers & directors7%

Ethnic group

White: 93%Asian: 2%Black: 3%Mixed: 2%Other: 1%
White 93%Asian 2%Black 3%Mixed 2%Other 1%

Religion & identity

Christian 48% · No religion 43% · Muslim 2%

Born outside the UK: 7%

Census 2021 (ONS), Crown copyright, OGL v3.0. Shares are of each question's own respondents (e.g. education is % of residents aged 16+). Figures date from March 2021 and change slowly between censuses.

In summary

Bradeley & Chell Heath is in the most-deprived 10–20% of England, ranked #5,921 of 6,856 neighbourhoods nationally, and #20 of 33 in Stoke-on-Trent. It is highly uneven across the seven themes — strong on Living environment (81) but weak on Education (8). Typical homes here sold for about £157,500 over the past year, up 24% across five years (from 57 sales), in line with the wider Stoke-on-Trent median of £160,000. Typical household take-home income is around £30,377 a year, among England's lowest. Recorded crime ran at 63 incidents per 1,000 residents over the past year, below the England rate of 83.

Themed scores ?

Each 0–100, higher = less deprived on that theme. National rank shown.

Income 13 · #5,982
Employment 12 · #6,058
Education 8 · #6,284
Health 10 · #6,195
Crime 43 · #3,912
Housing & access 70 · #2,061
Living environment 81 · #1,273

House prices ?

£157,500median (12m) · +6.4% yr · n=57
TypeMedian (12m)Sales1yr5yr
All homes£157,50057+6.4%+24.5%
Detached£173,5008+11.6%+19.7%
Semi-detached£157,50043+5.0%+26.0%
Terraced£132,2506+36.3%
FlatToo few sales to report (n=0)
This area£157,500
Stoke-on-Trent£160,000
West Midlands£252,500
England£300,000
Annual median price, all homes. Small samples can be volatile.

Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Household income

Net household income (a year)£30,377±£4,381 · #6,322 of 6,856
After housing costs (equivalised)£25,807
Price-to-income ?5.2×typical home ÷ net income — less stretched than the England figure of 7.5×

Model-based ONS estimates (FYE 2023) with 95% confidence intervals — a guide to the typical household, not a measurement. How income estimates work →

Affordability-adjusted Score ?

37Affordability-adjusted Score / 100
Best-value areas in England →

Recorded crime ?

63 crimes per 1,000 residents · 12 months · 464 offences
Stoke-on-Trent117
West Midlands86
England83

Rank #3,078 of 6,427 areas with published data (1 = lowest recorded rate).

Category (12 months)Recorded
Violence & sexual offences232
Theft42
Burglary16
Vehicle crime31
Criminal damage & arson56
Public order & weapons46
Drugs15
Robbery11
Other15

Anti-social behaviour, recorded separately: 129 incidents.

Recorded incidents, not convictions. Crimes are counted where they happen while residents are counted where they live, so busy town-centre, retail and nightlife areas show high per-resident rates because visitors bring incidents with them. Street-level crime data © Crown copyright, data.police.uk, OGL v3.0. More on crime figures →

Official sources

Nearby areas

The closest neighbourhoods on the map, whichever authority they fall in.

Other areas in Stoke-on-Trent

Similar areas across England

Neighbourhoods with the closest Area Score elsewhere in the country, for comparison.