Keyworth South

Rushcliffe · East Midlands · population 5,139 · 4 LSOAs

Approximate neighbourhood (MSOA) boundary. © OpenStreetMap contributors; boundary © ONS / Crown copyright.

80Area Score / 100 ?
  • #1,355 of 6,856 in England
  • #116 of 575 in East Midlands
  • #11 of 15 in Rushcliffe
  • Least deprived 10-20%
Compare this area →

People living here Census 2021

Residents5,083
Median age (est.)49
Density901per km²
No qualifications14%
Degree or above36%
No car or van15%

Age

0–14 15%15–24 9%25–44 21%45–64 26%65+ 29%

Tenure

Own outright: 49%Mortgage/shared: 29%Social rent: 10%Private rent: 12%
Own outright 49%Mortgage/shared 29%Social rent 10%Private rent 12%

Households

One person: 32%Couple, no children: 16%Couple with children: 24%Lone parent: 9%Other: 20%
One person 32%Couple, no children 16%Couple with children 24%Lone parent 9%Other 20%

Work (top occupations)

Professional 23% · Managers & directors 14% · Associate professional 14%

All occupation groups
Professional23%
Managers & directors14%
Associate professional14%
Skilled trades12%
Administrative11%
Elementary8%
Caring & leisure8%
Sales & customer service6%
Process & plant4%

Ethnic group

White: 95%Asian: 2%Black: 0%Mixed: 2%Other: 0%
White 95%Asian 2%Black 0%Mixed 2%Other 0%

Religion & identity

Christian 48% · No religion 43% · Muslim 1%

Born outside the UK: 5%

Census 2021 (ONS), Crown copyright, OGL v3.0. Shares are of each question's own respondents (e.g. education is % of residents aged 16+). Figures date from March 2021 and change slowly between censuses.

In summary

Keyworth South is in the least-deprived 10–20% of England, ranked #1,355 of 6,856 neighbourhoods nationally, and #11 of 15 in Rushcliffe. Across the seven themes it scores highest on Living environment (96) and lowest on Employment (58). Typical homes here, about £280,000 over the past year, have climbed steeply — up 27% in five years (from 111 sales), 16% below the wider Rushcliffe median of £335,000. Typical household take-home income is around £47,798 a year, in the top third of England. Recorded crime ran at 36 incidents per 1,000 residents over the past year, well below the England rate of 83.

Themed scores ?

Each 0–100, higher = less deprived on that theme. National rank shown.

Income 68 · #2,178
Employment 58 · #2,863
Education 72 · #1,917
Health 86 · #937
Crime 90 · #704
Housing & access 63 · #2,528
Living environment 96 · #300

House prices ?

£280,000median (12m) · -11.1% yr · n=111
TypeMedian (12m)Sales1yr5yr
All homes£280,000111-11.1%+27.3%
Detached£394,25037-4.9%+19.5%
Semi-detached£265,00053-5.0%+25.6%
Terraced£198,00017-5.4%+13.1%
FlatToo few sales to report (n=4)
This area£280,000
Rushcliffe£335,000
East Midlands£250,000
England£300,000
Annual median price, all homes. Small samples can be volatile.

Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Household income

Net household income (a year)£47,798±£7,367 · #1,480 of 6,856
After housing costs (equivalised)£36,049
Price-to-income ?5.9×typical home ÷ net income — less stretched than the England figure of 7.5×

Model-based ONS estimates (FYE 2023) with 95% confidence intervals — a guide to the typical household, not a measurement. How income estimates work →

Affordability-adjusted Score ?

92Affordability-adjusted Score / 100
Best-value areas in England →

Recorded crime ?

36 crimes per 1,000 residents · 12 months · 185 offences
Rushcliffe48
East Midlands79
England83

Rank #919 of 6,427 areas with published data (1 = lowest recorded rate).

Category (12 months)Recorded
Violence & sexual offences78
Theft45
Burglary6
Vehicle crime9
Criminal damage & arson18
Public order & weapons14
Drugs3
Robbery1
Other11

Anti-social behaviour, recorded separately: 33 incidents.

Recorded incidents, not convictions. Crimes are counted where they happen while residents are counted where they live, so busy town-centre, retail and nightlife areas show high per-resident rates because visitors bring incidents with them. Street-level crime data © Crown copyright, data.police.uk, OGL v3.0. More on crime figures →

Official sources

Nearby areas

The closest neighbourhoods on the map, whichever authority they fall in.

Other areas in Rushcliffe

Similar areas across England

Neighbourhoods with the closest Area Score elsewhere in the country, for comparison.