Keyworth North, Tollerton & Willoughby
Rushcliffe · East Midlands · population 6,069 · 3 LSOAs
Approximate neighbourhood (MSOA) boundary. © OpenStreetMap contributors; boundary © ONS / Crown copyright.
- #245 of 6,856 in England
- #14 of 575 in East Midlands
- #4 of 15 in Rushcliffe
- Least deprived 10% in England
People living here Census 2021
Age
Tenure
Households
Work (top occupations)
Professional 30% · Managers & directors 24% · Associate professional 14%
All occupation groups
| Professional | 30% |
| Managers & directors | 24% |
| Associate professional | 14% |
| Administrative | 9% |
| Skilled trades | 8% |
| Caring & leisure | 5% |
| Elementary | 4% |
| Sales & customer service | 4% |
| Process & plant | 3% |
Ethnic group
Religion & identity
Christian 54% · No religion 36% · Muslim 1%
Born outside the UK: 6%
Census 2021 (ONS), Crown copyright, OGL v3.0. Shares are of each question's own respondents (e.g. education is % of residents aged 16+). Figures date from March 2021 and change slowly between censuses.
In summary
Keyworth North, Tollerton & Willoughby is one of the least-deprived 10% of neighbourhoods in England — #245 of 6,856 nationally, among the most-advantaged neighbourhoods on the index, and #4 of 15 in Rushcliffe. It is highly uneven across the seven themes — strong on Crime (100) but weak on Housing & access (29). Typical homes here sold for about £422,500 over the past year, up 15% across five years (from 92 sales), 26% above the wider Rushcliffe median of £335,000. Typical household take-home income is around £56,537 a year, among England's highest. Recorded crime ran at 25 incidents per 1,000 residents over the past year, well below the England rate of 83.
Themed scores ?
Each 0–100, higher = less deprived on that theme. National rank shown.
House prices ?
| Type | Median (12m) | Sales | 1yr | 5yr |
|---|---|---|---|---|
| All homes | £422,500 | 92 | +2.4% | +15.4% |
| Detached | £499,475 | 66 | +13.3% | +29.7% |
| Semi-detached | £325,000 | 15 | +1.6% | +16.1% |
| Terraced | £243,750 | 10 | -3.3% | — |
| Flat | Too few sales to report (n=1) | |||
Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.
Household income
Model-based ONS estimates (FYE 2023) with 95% confidence intervals — a guide to the typical household, not a measurement. How income estimates work →
Affordability-adjusted Score ?
- #2,543 best value of 6,851 priced areas in England
- Combines this area's Area Score with how affordable its homes are nationally (geometric mean). Higher = a less-deprived area for less money.
Recorded crime ?
Rank #169 of 6,427 areas with published data (1 = lowest recorded rate).
| Category (12 months) | Recorded |
|---|---|
| Violence & sexual offences | 53 |
| Theft | 23 |
| Burglary | 15 |
| Vehicle crime | 13 |
| Criminal damage & arson | 21 |
| Public order & weapons | 7 |
| Drugs | 8 |
| Robbery | 2 |
| Other | 10 |
Anti-social behaviour, recorded separately: 27 incidents.
Recorded incidents, not convictions. Crimes are counted where they happen while residents are counted where they live, so busy town-centre, retail and nightlife areas show high per-resident rates because visitors bring incidents with them. Street-level crime data © Crown copyright, data.police.uk, OGL v3.0. More on crime figures →
Official sources
Nearby areas
The closest neighbourhoods on the map, whichever authority they fall in.
Other areas in Rushcliffe
Similar areas across England
Neighbourhoods with the closest Area Score elsewhere in the country, for comparison.
- HactonHavering96£463,750
- Linslade WestCentral Bedfordshire96£367,500
- Clevedon North & WaltonNorth Somerset96£485,000
- Hassocks, Keymer & East HurstpierpointMid Sussex96£550,000
- Cannon HillMerton96£638,500
- Brookmans ParkWelwyn Hatfield96£810,000