Broad Oak

St. Helens · North West · population 6,431 · 4 LSOAs

Approximate neighbourhood (MSOA) boundary. © OpenStreetMap contributors; boundary © ONS / Crown copyright.

4Area Score / 100 ?
  • #6,606 of 6,856 in England
  • #852 of 932 in North West
  • #21 of 24 in St. Helens
  • Most deprived 10% in England
Compare this area →

People living here Census 2021

Residents6,425
Median age (est.)37
Density3,256per km²
No qualifications29%
Degree or above17%
No car or van34%

Age

0–14 21%15–24 11%25–44 28%45–64 24%65+ 15%

Tenure

Own outright: 22%Mortgage/shared: 22%Social rent: 36%Private rent: 20%
Own outright 22%Mortgage/shared 22%Social rent 36%Private rent 20%

Households

One person: 31%Couple, no children: 15%Couple with children: 24%Lone parent: 19%Other: 12%
One person 31%Couple, no children 15%Couple with children 24%Lone parent 19%Other 12%

Work (top occupations)

Elementary 18% · Caring & leisure 16% · Process & plant 13%

All occupation groups
Elementary18%
Caring & leisure16%
Process & plant13%
Skilled trades11%
Sales & customer service10%
Associate professional9%
Professional8%
Administrative8%
Managers & directors7%

Ethnic group

White: 96%Asian: 2%Black: 1%Mixed: 1%Other: 1%
White 96%Asian 2%Black 1%Mixed 1%Other 1%

Religion & identity

Christian 55% · No religion 39% · Muslim 1%

Born outside the UK: 8%

Census 2021 (ONS), Crown copyright, OGL v3.0. Shares are of each question's own respondents (e.g. education is % of residents aged 16+). Figures date from March 2021 and change slowly between censuses.

In summary

Broad Oak is one of the most-deprived 10% of neighbourhoods in England, sitting at #6,606 of 6,856 nationally on the deprivation index, and #21 of 24 in St. Helens. It is highly uneven across the seven themes — strong on Housing & access (79) but weak on Health (2). Typical homes here, about £124,250 over the past year, have climbed steeply — up 52% in five years (from 42 sales), 35% below the wider St. Helens median of £190,000. Typical household take-home income is around £26,717 a year, among England's lowest. Recorded crime ran at 112 incidents per 1,000 residents over the past year, above the England rate of 83.

Themed scores ?

Each 0–100, higher = less deprived on that theme. National rank shown.

Income 6 · #6,435
Employment 2 · #6,716
Education 4 · #6,606
Health 2 · #6,750
Crime 5 · #6,517
Housing & access 79 · #1,417
Living environment 51 · #3,350

House prices ?

£124,250median (12m) · -1.2% yr · n=42
TypeMedian (12m)Sales1yr5yr
All homes£124,25042-1.2%+51.5%
DetachedToo few sales to report (n=3)
Semi-detached£174,9758+8.0%+94.4%
Terraced£120,00025-1.6%+52.9%
Flat£73,2506
This area£124,250
St. Helens£190,000
North West£225,000
England£300,000
Annual median price, all homes. Small samples can be volatile.

Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Household income

Net household income (a year)£26,717±£3,798 · #6,772 of 6,856
After housing costs (equivalised)£25,162
Price-to-income ?4.7×typical home ÷ net income — less stretched than the England figure of 7.5×

Model-based ONS estimates (FYE 2023) with 95% confidence intervals — a guide to the typical household, not a measurement. How income estimates work →

Affordability-adjusted Score ?

11Affordability-adjusted Score / 100
Best-value areas in England →

Recorded crime ?

112 crimes per 1,000 residents · 12 months · 723 offences
St. Helens89
North West82
England83

Rank #5,279 of 6,427 areas with published data (1 = lowest recorded rate).

Category (12 months)Recorded
Violence & sexual offences340
Theft63
Burglary24
Vehicle crime43
Criminal damage & arson89
Public order & weapons79
Drugs66
Robbery5
Other14

Anti-social behaviour, recorded separately: 77 incidents.

Recorded incidents, not convictions. Crimes are counted where they happen while residents are counted where they live, so busy town-centre, retail and nightlife areas show high per-resident rates because visitors bring incidents with them. Street-level crime data © Crown copyright, data.police.uk, OGL v3.0. More on crime figures →

Official sources

Nearby areas

The closest neighbourhoods on the map, whichever authority they fall in.

Other areas in St. Helens

Similar areas across England

Neighbourhoods with the closest Area Score elsewhere in the country, for comparison.