Princes End & Willingsworth

Sandwell · West Midlands · population 6,248 · 4 LSOAs

Approximate neighbourhood (MSOA) boundary. © OpenStreetMap contributors; boundary © ONS / Crown copyright.

18Area Score / 100 ?
  • #5,599 of 6,856 in England
  • #541 of 736 in West Midlands
  • #18 of 39 in Sandwell
  • Most deprived 10-20%
Compare this area →

People living here Census 2021

Residents6,310
Median age (est.)38
Density4,045per km²
No qualifications28%
Degree or above19%
No car or van24%

Age

0–14 20%15–24 12%25–44 26%45–64 27%65+ 15%

Tenure

Own outright: 33%Mortgage/shared: 26%Social rent: 27%Private rent: 13%
Own outright 33%Mortgage/shared 26%Social rent 27%Private rent 13%

Households

One person: 26%Couple, no children: 16%Couple with children: 29%Lone parent: 15%Other: 14%
One person 26%Couple, no children 16%Couple with children 29%Lone parent 15%Other 14%

Work (top occupations)

Elementary 13% · Skilled trades 13% · Process & plant 12%

All occupation groups
Elementary13%
Skilled trades13%
Process & plant12%
Caring & leisure12%
Administrative11%
Sales & customer service11%
Associate professional10%
Professional10%
Managers & directors7%

Ethnic group

White: 82%Asian: 8%Black: 6%Mixed: 3%Other: 1%
White 82%Asian 8%Black 6%Mixed 3%Other 1%

Religion & identity

Christian 50% · No religion 37% · Sikh 4%

Born outside the UK: 11%

Census 2021 (ONS), Crown copyright, OGL v3.0. Shares are of each question's own respondents (e.g. education is % of residents aged 16+). Figures date from March 2021 and change slowly between censuses.

In summary

Princes End & Willingsworth is in the most-deprived 10–20% of England, ranked #5,599 of 6,856 neighbourhoods nationally, and #18 of 39 in Sandwell. Across the seven themes it scores highest on Living environment (59) and lowest on Education (10). Typical homes here, about £230,500 over the past year, have climbed steeply — up 50% in five years (from 42 sales), 6% above the wider Sandwell median of £218,000. Typical household take-home income is around £32,952 a year, in the bottom third of England. Recorded crime ran at 85 incidents per 1,000 residents over the past year, close to the England rate of 83.

Themed scores ?

Each 0–100, higher = less deprived on that theme. National rank shown.

Income 22 · #5,345
Employment 18 · #5,592
Education 10 · #6,174
Health 21 · #5,441
Crime 32 · #4,653
Housing & access 41 · #4,036
Living environment 59 · #2,815

House prices ?

£230,500median (12m) · +9.8% yr · n=42
TypeMedian (12m)Sales1yr5yr
All homes£230,50042+9.8%+49.7%
DetachedToo few sales to report (n=4)
Semi-detached£240,00024+8.5%+35.6%
Terraced£185,00013-2.6%+45.1%
FlatToo few sales to report (n=1)
This area£230,500
Sandwell£218,000
West Midlands£252,500
England£300,000
Annual median price, all homes. Small samples can be volatile.

Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Household income

Net household income (a year)£32,952±£4,761 · #5,695 of 6,856
After housing costs (equivalised)£27,200
Price-to-income ?7.0×typical home ÷ net income — less stretched than the England figure of 7.5×

Model-based ONS estimates (FYE 2023) with 95% confidence intervals — a guide to the typical household, not a measurement. How income estimates work →

Affordability-adjusted Score ?

38Affordability-adjusted Score / 100
Best-value areas in England →

Recorded crime ?

85 crimes per 1,000 residents · 12 months · 530 offences
Sandwell100
West Midlands86
England83

Rank #4,318 of 6,427 areas with published data (1 = lowest recorded rate).

Category (12 months)Recorded
Violence & sexual offences289
Theft57
Burglary17
Vehicle crime46
Criminal damage & arson49
Public order & weapons38
Drugs14
Robbery8
Other12

Anti-social behaviour, recorded separately: 38 incidents.

Recorded incidents, not convictions. Crimes are counted where they happen while residents are counted where they live, so busy town-centre, retail and nightlife areas show high per-resident rates because visitors bring incidents with them. Street-level crime data © Crown copyright, data.police.uk, OGL v3.0. More on crime figures →

Official sources

Nearby areas

The closest neighbourhoods on the map, whichever authority they fall in.

Other areas in Sandwell

Similar areas across England

Neighbourhoods with the closest Area Score elsewhere in the country, for comparison.