Eastlands

Rugby · West Midlands · population 6,346 · 4 LSOAs

Approximate neighbourhood (MSOA) boundary. © OpenStreetMap contributors; boundary © ONS / Crown copyright.

97Area Score / 100 ?
  • #217 of 6,856 in England
  • #16 of 736 in West Midlands
  • #1 of 13 in Rugby
  • Least deprived 10% in England
Compare this area →

People living here Census 2021

Residents6,439
Median age (est.)43
Density3,497per km²
No qualifications12%
Degree or above38%
No car or van10%

Age

0–14 19%15–24 9%25–44 25%45–64 28%65+ 19%

Tenure

Own outright: 43%Mortgage/shared: 42%Social rent: 2%Private rent: 13%
Own outright 43%Mortgage/shared 42%Social rent 2%Private rent 13%

Households

One person: 25%Couple, no children: 17%Couple with children: 34%Lone parent: 8%Other: 17%
One person 25%Couple, no children 17%Couple with children 34%Lone parent 8%Other 17%

Work (top occupations)

Professional 23% · Associate professional 14% · Managers & directors 12%

All occupation groups
Professional23%
Associate professional14%
Managers & directors12%
Elementary12%
Administrative10%
Skilled trades8%
Process & plant7%
Caring & leisure7%
Sales & customer service6%

Ethnic group

White: 84%Asian: 11%Black: 2%Mixed: 3%Other: 1%
White 84%Asian 11%Black 2%Mixed 3%Other 1%

Religion & identity

Christian 48% · No religion 37% · Hindu 6%

Born outside the UK: 15%

Census 2021 (ONS), Crown copyright, OGL v3.0. Shares are of each question's own respondents (e.g. education is % of residents aged 16+). Figures date from March 2021 and change slowly between censuses.

In summary

Eastlands is one of the least-deprived 10% of neighbourhoods in England — #217 of 6,856 nationally, among the most-advantaged neighbourhoods on the index, and #1 of 13 in Rugby. Across the seven themes it scores highest on Crime (95) and lowest on Living environment (72). Typical homes here, about £298,000 over the past year, have climbed steeply — up 29% in five years (from 82 sales), in line with the wider Rugby median of £300,000. Typical household take-home income is around £43,819 a year, around the middle of England. Recorded crime ran at 23 incidents per 1,000 residents over the past year, well below the England rate of 83.

Themed scores ?

Each 0–100, higher = less deprived on that theme. National rank shown.

Income 93 · #478
Employment 93 · #457
Education 82 · #1,218
Health 76 · #1,643
Crime 95 · #341
Housing & access 90 · #704
Living environment 72 · #1,952

House prices ?

£298,000median (12m) · +6.4% yr · n=82
TypeMedian (12m)Sales1yr5yr
All homes£298,00082+6.4%+29.0%
Detached£428,00021+3.8%+18.9%
Semi-detached£295,00048+5.4%+27.2%
Terraced£259,00010-20.4%+17.7%
FlatToo few sales to report (n=3)
This area£298,000
Rugby£300,000
West Midlands£252,500
England£300,000
Annual median price, all homes. Small samples can be volatile.

Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Household income

Net household income (a year)£43,819±£6,242 · #2,360 of 6,856
After housing costs (equivalised)£34,593
Price-to-income ?6.8×typical home ÷ net income — less stretched than the England figure of 7.5×

Model-based ONS estimates (FYE 2023) with 95% confidence intervals — a guide to the typical household, not a measurement. How income estimates work →

Affordability-adjusted Score ?

95Affordability-adjusted Score / 100
Best-value areas in England →

Recorded crime ?

23 crimes per 1,000 residents · 12 months · 145 offences
Rugby59
West Midlands86
England83

Rank #90 of 6,427 areas with published data (1 = lowest recorded rate).

Category (12 months)Recorded
Violence & sexual offences67
Theft23
Burglary10
Vehicle crime7
Criminal damage & arson16
Public order & weapons17
Drugs1
Robbery2
Other2

Anti-social behaviour, recorded separately: 35 incidents.

Recorded incidents, not convictions. Crimes are counted where they happen while residents are counted where they live, so busy town-centre, retail and nightlife areas show high per-resident rates because visitors bring incidents with them. Street-level crime data © Crown copyright, data.police.uk, OGL v3.0. More on crime figures →

Official sources

Nearby areas

The closest neighbourhoods on the map, whichever authority they fall in.

Other areas in Rugby

Similar areas across England

Neighbourhoods with the closest Area Score elsewhere in the country, for comparison.