Wimbledon Broadway South

Merton · London · population 8,554 · 5 LSOAs

Approximate neighbourhood (MSOA) boundary. © OpenStreetMap contributors; boundary © ONS / Crown copyright.

94Area Score / 100 ?
  • #430 of 6,856 in England
  • #42 of 1,002 in London
  • #7 of 25 in Merton
  • Least deprived 10% in England
Compare this area →

People living here Census 2021

Residents8,724
Median age (est.)36
Density7,536per km²
No qualifications7%
Degree or above69%
No car or van42%

Age

0–14 17%15–24 8%25–44 45%45–64 21%65+ 8%

Tenure

Own outright: 22%Mortgage/shared: 32%Social rent: 4%Private rent: 42%
Own outright 22%Mortgage/shared 32%Social rent 4%Private rent 42%

Households

One person: 27%Couple, no children: 26%Couple with children: 27%Lone parent: 6%Other: 15%
One person 27%Couple, no children 26%Couple with children 27%Lone parent 6%Other 15%

Work (top occupations)

Professional 36% · Managers & directors 20% · Associate professional 19%

All occupation groups
Professional36%
Managers & directors20%
Associate professional19%
Administrative7%
Caring & leisure5%
Skilled trades4%
Elementary4%
Sales & customer service3%
Process & plant2%

Ethnic group

White: 71%Asian: 15%Black: 3%Mixed: 7%Other: 4%
White 71%Asian 15%Black 3%Mixed 7%Other 4%

Religion & identity

Christian 41% · No religion 39% · Muslim 6%

Born outside the UK: 42%

Census 2021 (ONS), Crown copyright, OGL v3.0. Shares are of each question's own respondents (e.g. education is % of residents aged 16+). Figures date from March 2021 and change slowly between censuses.

In summary

Wimbledon Broadway South is one of the least-deprived 10% of neighbourhoods in England, ranked #430 of 6,856 neighbourhoods nationally, and #7 of 25 in Merton. It is highly uneven across the seven themes — strong on Education (99) but weak on Living environment (18). Typical homes here sold for about £600,000 over the past year, broadly flat over five years (+0%) (from 122 sales), 9% above the wider Merton median of £550,000. Typical household take-home income is around £69,998 a year, among England's highest. Recorded crime ran at 89 incidents per 1,000 residents over the past year, close to the England rate of 83.

Themed scores ?

Each 0–100, higher = less deprived on that theme. National rank shown.

Income 90 · #656
Employment 97 · #224
Education 99 · #39
Health 96 · #300
Crime 72 · #1,938
Housing & access 93 · #485
Living environment 18 · #5,633

House prices ?

£600,000median (12m) · -11.1% yr · n=122
TypeMedian (12m)Sales1yr5yr
All homes£600,000122-11.1%0.0%
DetachedToo few sales to report (n=0)
Semi-detached£1,032,5006-23.1%+12.7%
Terraced£980,00055+1.1%+16.0%
Flat£450,000610.0%0.0%
This area£600,000
Merton£550,000
London£525,512
England£300,000
Annual median price, all homes. Small samples can be volatile.

Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Household income

Net household income (a year)£69,998±£10,710 · #24 of 6,856
After housing costs (equivalised)£59,176
Price-to-income ?8.6×typical home ÷ net income — more stretched than the England figure of 7.5×

Model-based ONS estimates (FYE 2023) with 95% confidence intervals — a guide to the typical household, not a measurement. How income estimates work →

Affordability-adjusted Score ?

22Affordability-adjusted Score / 100
Best-value areas in England →

Recorded crime ?

89 crimes per 1,000 residents · 12 months · 765 offences
Merton61
London102
England83

Rank #4,521 of 6,427 areas with published data (1 = lowest recorded rate).

Category (12 months)Recorded
Violence & sexual offences219
Theft286
Burglary38
Vehicle crime32
Criminal damage & arson40
Public order & weapons90
Drugs33
Robbery22
Other5

Anti-social behaviour, recorded separately: 165 incidents.

Recorded incidents, not convictions. Crimes are counted where they happen while residents are counted where they live, so busy town-centre, retail and nightlife areas show high per-resident rates because visitors bring incidents with them. Street-level crime data © Crown copyright, data.police.uk, OGL v3.0. More on crime figures →

Official sources

Nearby areas

The closest neighbourhoods on the map, whichever authority they fall in.

Other areas in Merton

Similar areas across England

Neighbourhoods with the closest Area Score elsewhere in the country, for comparison.