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W1D postcode area · Westminster

The W1D postcode district spans 2 neighbourhoods (MSOAs) in Westminster. Area Scores range from 42 to 47 across them. Every full W1D postcode falls within one of the neighbourhoods below.

In summary

The neighbourhoods of the W1D district are unusually alike — all 2 score within 4 points of each other, from Fitzrovia West & Soho (43) to Strand, St James & Mayfair (47). All 2 sit in England's broad middle band for deprivation — none reaches either extreme third. Median prices range from £890,000 in Fitzrovia West & Soho to £1,402,000 in Strand, St James & Mayfair.

Living here

Typical net household income£48,159a year, weighted avg of neighbourhood estimates
Recorded crime2560per 1,000 residents, 12m
Median age (est.)37
Owner-occupied22%

Income: ONS model-based estimates (FYE 2023). Crime: data.police.uk, recorded incidents. Age & tenure: Census 2021. All OGL v3.0 — methodology.

Area Score:more deprivedless deprivedTap a neighbourhood to open it →
NeighbourhoodNat. rankArea scoreMedian price
Strand, St James & MayfairWestminster 3,62447 £1,402,000
Fitzrovia West & SohoWestminster 3,91943 £890,000

People living in W1D Census 2021

Residents14,264
Median age (est.)37
Density3,751per km²
No qualifications10%
Degree or above61%
No car or van77%

Age

0–14 7%15–24 20%25–44 38%45–64 24%65+ 12%

Tenure

Own outright: 14%Mortgage/shared: 8%Social rent: 26%Private rent: 52%
Own outright 14%Mortgage/shared 8%Social rent 26%Private rent 52%

Households

One person: 55%Couple, no children: 15%Couple with children: 7%Lone parent: 6%Other: 17%
One person 55%Couple, no children 15%Couple with children 7%Lone parent 6%Other 17%

Work (top occupations)

Professional 32% · Managers & directors 26% · Associate professional 18%

All occupation groups
Professional32%
Managers & directors26%
Associate professional18%
Administrative5%
Caring & leisure5%
Elementary5%
Sales & customer service5%
Skilled trades3%
Process & plant1%

Ethnic group

White: 61%Asian: 19%Black: 5%Mixed: 7%Other: 8%
White 61%Asian 19%Black 5%Mixed 7%Other 8%

Religion & identity

Christian 38% · No religion 34% · Muslim 11%

Born outside the UK: 60%

Census 2021 (ONS), Crown copyright, OGL v3.0. Shares are of each question's own respondents (e.g. education is % of residents aged 16+). Figures date from March 2021 and change slowly between censuses.

Nearby areas

Postcode districts around W1D.

W1V W1K W1X W1J W1F WC2B WC99 WC2N

A postcode district overlaps several neighbourhoods, so per-neighbourhood figures are shown alongside the district-wide medians — neighbouring areas can differ a lot. Neighbourhood (MSOA) boundaries contain ONS data © Crown copyright and database right 2025, Open Government Licence v3.0.