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W10 postcode area · Kensington and Chelsea

The W10 postcode district spans 11 neighbourhoods (MSOAs) in Brent, Ealing, Hammersmith and Fulham, Kensington and Chelsea, Westminster. Area Scores range from 11 to 41 across them. Every full W10 postcode falls within one of the neighbourhoods below.

In summary

The strongest of the W10 district's neighbourhoods is Queens Park (41 out of 100, #4,043 of 6,856 in England) and the weakest Ladbroke Grove (11). 9 of the 11 rank in the most-deprived third of England; none reaches the least-deprived third. Median prices range from £580,000 in Maida Hill to £920,000 in North Kensington. Note that the district straddles 5 local authorities — Brent, Ealing, Hammersmith and Fulham, Kensington and Chelsea and Westminster — so its neighbourhoods answer to different councils.

Living here

Typical net household income£45,434a year, weighted avg of neighbourhood estimates
Recorded crime156per 1,000 residents, 12m
Median age (est.)38
Owner-occupied26%

Income: ONS model-based estimates (FYE 2023). Crime: data.police.uk, recorded incidents. Age & tenure: Census 2021. All OGL v3.0 — methodology.

House prices in the W10 district

£732,500median home sold over the past year · -7.9% over 5 years · +0.3% over the year · 200 sales
Detached—
Semi-detached—
Terraced£1,100,000
Flat£595,000
Kensington and Chelsea£1,150,000
London£525,512
England£300,000
Annual median price, all homes. Small samples can be volatile.
Area Score:more deprivedless deprivedTap a neighbourhood to open it →
NeighbourhoodNat. rankArea scoreMedian price
Queens ParkBrent 4,04341 £737,125
Drayton Green & ClevelandEaling 4,54334 £730,000
North KensingtonKensington and Chelsea 4,64632 £920,000
Shepherd's Bush NorthHammersmith and Fulham 5,09826 £590,000
Old Oak & WormwoodHammersmith and Fulham 5,64018 £813,375
PortobelloKensington and Chelsea 5,64718 £730,000
Notting DaleKensington and Chelsea 5,72916 £817,500
Maida HillWestminster 5,88714 £580,000
Queen's Park GardensWestminster 5,88714 £750,000
Golborne & SwinbrookKensington and Chelsea 6,05812 £622,500
Ladbroke GroveKensington and Chelsea 6,07211 £720,000

People living in W10 Census 2021

Residents97,957
Median age (est.)38
Density9,195per km²
No qualifications17%
Degree or above47%
No car or van58%

Age

0–14 15%15–24 14%25–44 33%45–64 26%65+ 12%

Tenure

Own outright: 12%Mortgage/shared: 14%Social rent: 48%Private rent: 26%
Own outright 12%Mortgage/shared 14%Social rent 48%Private rent 26%

Households

One person: 37%Couple, no children: 12%Couple with children: 18%Lone parent: 17%Other: 17%
One person 37%Couple, no children 12%Couple with children 18%Lone parent 17%Other 17%

Work (top occupations)

Professional 24% · Associate professional 17% · Managers & directors 16%

All occupation groups
Professional24%
Associate professional17%
Managers & directors16%
Caring & leisure9%
Elementary9%
Administrative8%
Sales & customer service7%
Skilled trades6%
Process & plant5%

Ethnic group

White: 50%Asian: 13%Black: 17%Mixed: 8%Other: 12%
White 50%Asian 13%Black 17%Mixed 8%Other 12%

Religion & identity

Christian 43% · No religion 25% · Muslim 20%

Born outside the UK: 44%

Census 2021 (ONS), Crown copyright, OGL v3.0. Shares are of each question's own respondents (e.g. education is % of residents aged 16+). Figures date from March 2021 and change slowly between censuses.

Towns & places in W10

Places whose neighbourhoods overlap the W10 district.

Maida Shepherd's Bush

Nearby areas

Postcode districts around W10.

W11 W12 W9 W2 W3 NW10 NW26 W6

A postcode district overlaps several neighbourhoods, so per-neighbourhood figures are shown alongside the district-wide medians — neighbouring areas can differ a lot. Neighbourhood (MSOA) boundaries contain ONS data © Crown copyright and database right 2025, Open Government Licence v3.0.