Northwood

Stoke-on-Trent · West Midlands · population 7,147 · 5 LSOAs

Approximate neighbourhood (MSOA) boundary. © OpenStreetMap contributors; boundary © ONS / Crown copyright.

8Area Score / 100 ?
  • #6,277 of 6,856 in England
  • #633 of 736 in West Midlands
  • #24 of 33 in Stoke-on-Trent
  • Most deprived 10% in England
Compare this area →

People living here Census 2021

Residents7,090
Median age (est.)37
Density6,124per km²
No qualifications28%
Degree or above19%
No car or van38%

Age

0–14 18%15–24 11%25–44 32%45–64 26%65+ 13%

Tenure

Own outright: 23%Mortgage/shared: 22%Social rent: 20%Private rent: 35%
Own outright 23%Mortgage/shared 22%Social rent 20%Private rent 35%

Households

One person: 41%Couple, no children: 17%Couple with children: 18%Lone parent: 13%Other: 11%
One person 41%Couple, no children 17%Couple with children 18%Lone parent 13%Other 11%

Work (top occupations)

Elementary 20% · Sales & customer service 13% · Skilled trades 12%

All occupation groups
Elementary20%
Sales & customer service13%
Skilled trades12%
Caring & leisure11%
Process & plant11%
Associate professional10%
Administrative9%
Professional8%
Managers & directors6%

Ethnic group

White: 78%Asian: 11%Black: 4%Mixed: 3%Other: 4%
White 78%Asian 11%Black 4%Mixed 3%Other 4%

Religion & identity

Christian 42% · No religion 38% · Muslim 12%

Born outside the UK: 19%

Census 2021 (ONS), Crown copyright, OGL v3.0. Shares are of each question's own respondents (e.g. education is % of residents aged 16+). Figures date from March 2021 and change slowly between censuses.

In summary

Northwood is one of the most-deprived 10% of neighbourhoods in England, ranked #6,277 of 6,856 neighbourhoods nationally, and #24 of 33 in Stoke-on-Trent. It is highly uneven across the seven themes — strong on Housing & access (86) but weak on Living environment (4). Typical homes here, about £111,250 over the past year, have climbed steeply — up 50% in five years (from 84 sales), 30% below the wider Stoke-on-Trent median of £160,000. Typical household take-home income is around £28,895 a year, among England's lowest. Recorded crime ran at 141 incidents per 1,000 residents over the past year, well above the England rate of 83.

Themed scores ?

Each 0–100, higher = less deprived on that theme. National rank shown.

Income 12 · #6,051
Employment 11 · #6,126
Education 11 · #6,085
Health 6 · #6,414
Crime 8 · #6,298
Housing & access 86 · #978
Living environment 4 · #6,545

House prices ?

£111,250median (12m) · +5.7% yr · n=84
TypeMedian (12m)Sales1yr5yr
All homes£111,25084+5.7%+50.3%
Detached£178,5006
Semi-detached£126,0507-7.7%+9.6%
Terraced£110,00067+12.2%+54.4%
FlatToo few sales to report (n=4)
This area£111,250
Stoke-on-Trent£160,000
West Midlands£252,500
England£300,000
Annual median price, all homes. Small samples can be volatile.

Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Household income

Net household income (a year)£28,895±£4,146 · #6,577 of 6,856
After housing costs (equivalised)£23,917
Price-to-income ?3.9×typical home ÷ net income — less stretched than the England figure of 7.5×

Model-based ONS estimates (FYE 2023) with 95% confidence intervals — a guide to the typical household, not a measurement. How income estimates work →

Affordability-adjusted Score ?

26Affordability-adjusted Score / 100
Best-value areas in England →

Recorded crime ?

141 crimes per 1,000 residents · 12 months · 1,008 offences
Stoke-on-Trent117
West Midlands86
England83

Rank #5,817 of 6,427 areas with published data (1 = lowest recorded rate).

Category (12 months)Recorded
Violence & sexual offences450
Theft108
Burglary59
Vehicle crime93
Criminal damage & arson105
Public order & weapons120
Drugs35
Robbery19
Other19

Anti-social behaviour, recorded separately: 313 incidents.

Recorded incidents, not convictions. Crimes are counted where they happen while residents are counted where they live, so busy town-centre, retail and nightlife areas show high per-resident rates because visitors bring incidents with them. Street-level crime data © Crown copyright, data.police.uk, OGL v3.0. More on crime figures →

Official sources

Nearby areas

The closest neighbourhoods on the map, whichever authority they fall in.

Other areas in Stoke-on-Trent

Similar areas across England

Neighbourhoods with the closest Area Score elsewhere in the country, for comparison.