Kempsey & Ryall

Malvern Hills · West Midlands · population 7,167 · 3 LSOAs

Approximate neighbourhood (MSOA) boundary. © OpenStreetMap contributors; boundary © ONS / Crown copyright.

67Area Score / 100 ?
  • #2,240 of 6,856 in England
  • #199 of 736 in West Midlands
  • #4 of 11 in Malvern Hills
  • Less deprived (top 40%)
Compare this area →

People living here Census 2021

Residents6,928
Median age (est.)50
Density139per km²
No qualifications14%
Degree or above37%
No car or van8%

Age

0–14 15%15–24 8%25–44 20%45–64 29%65+ 27%

Tenure

Own outright: 46%Mortgage/shared: 34%Social rent: 12%Private rent: 9%
Own outright 46%Mortgage/shared 34%Social rent 12%Private rent 9%

Households

One person: 23%Couple, no children: 23%Couple with children: 26%Lone parent: 7%Other: 20%
One person 23%Couple, no children 23%Couple with children 26%Lone parent 7%Other 20%

Work (top occupations)

Professional 22% · Managers & directors 18% · Associate professional 14%

All occupation groups
Professional22%
Managers & directors18%
Associate professional14%
Skilled trades11%
Administrative10%
Caring & leisure8%
Elementary6%
Process & plant6%
Sales & customer service5%

Ethnic group

White: 97%Asian: 1%Black: 0%Mixed: 1%Other: 0%
White 97%Asian 1%Black 0%Mixed 1%Other 0%

Religion & identity

Christian 56% · No religion 37% · Muslim 1%

Born outside the UK: 4%

Census 2021 (ONS), Crown copyright, OGL v3.0. Shares are of each question's own respondents (e.g. education is % of residents aged 16+). Figures date from March 2021 and change slowly between censuses.

In summary

Kempsey & Ryall is in the less-deprived top 40% of England, ranked #2,240 of 6,856 neighbourhoods nationally, and #4 of 11 in Malvern Hills. It is highly uneven across the seven themes — strong on Health (78) but weak on Housing & access (12). Typical homes here, about £359,000 over the past year, have climbed steeply — up 25% in five years (from 96 sales), 10% above the wider Malvern Hills median of £327,500. Typical household take-home income is around £41,074 a year, around the middle of England. Recorded crime ran at 50 incidents per 1,000 residents over the past year, below the England rate of 83.

Themed scores ?

Each 0–100, higher = less deprived on that theme. National rank shown.

Income 67 · #2,233
Employment 72 · #1,917
Education 68 · #2,219
Health 78 · #1,527
Crime 74 · #1,746
Housing & access 12 · #5,996
Living environment 52 · #3,295

House prices ?

£359,000median (12m) · +11.8% yr · n=96
TypeMedian (12m)Sales1yr5yr
All homes£359,00096+11.8%+25.1%
Detached£449,49549+14.5%+34.9%
Semi-detached£302,12034+1.1%+22.8%
Terraced£248,99513-6.4%+18.9%
FlatToo few sales to report (n=0)
This area£359,000
Malvern Hills£327,500
West Midlands£252,500
England£300,000
Annual median price, all homes. Small samples can be volatile.

Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Household income

Net household income (a year)£41,074±£5,809 · #3,099 of 6,856
After housing costs (equivalised)£36,664
Price-to-income ?8.7×typical home ÷ net income — more stretched than the England figure of 7.5×

Model-based ONS estimates (FYE 2023) with 95% confidence intervals — a guide to the typical household, not a measurement. How income estimates work →

Affordability-adjusted Score ?

65Affordability-adjusted Score / 100
Best-value areas in England →

Recorded crime ?

50 crimes per 1,000 residents · 12 months · 358 offences
Malvern Hills49
West Midlands86
England83

Rank #2,127 of 6,427 areas with published data (1 = lowest recorded rate).

Category (12 months)Recorded
Violence & sexual offences145
Theft69
Burglary36
Vehicle crime27
Criminal damage & arson34
Public order & weapons24
Drugs6
Robbery0
Other17

Anti-social behaviour, recorded separately: 62 incidents.

Recorded incidents, not convictions. Crimes are counted where they happen while residents are counted where they live, so busy town-centre, retail and nightlife areas show high per-resident rates because visitors bring incidents with them. Street-level crime data © Crown copyright, data.police.uk, OGL v3.0. More on crime figures →

Official sources

Nearby areas

The closest neighbourhoods on the map, whichever authority they fall in.

Other areas in Malvern Hills

Similar areas across England

Neighbourhoods with the closest Area Score elsewhere in the country, for comparison.