Sandown & Brading

Isle of Wight · South East · population 9,392 · 5 LSOAs

Approximate neighbourhood (MSOA) boundary. © OpenStreetMap contributors; boundary © ONS / Crown copyright.

22Area Score / 100 ?
  • #5,345 of 6,856 in England
  • #1,024 of 1,119 in South East
  • #14 of 18 in Isle of Wight
  • More deprived (bottom 30%)
Compare this area →

People living here Census 2021

Residents9,298
Median age (est.)51
Density502per km²
No qualifications23%
Degree or above22%
No car or van22%

Age

0–14 13%15–24 9%25–44 20%45–64 29%65+ 28%

Tenure

Own outright: 42%Mortgage/shared: 23%Social rent: 11%Private rent: 24%
Own outright 42%Mortgage/shared 23%Social rent 11%Private rent 24%

Households

One person: 35%Couple, no children: 17%Couple with children: 18%Lone parent: 11%Other: 19%
One person 35%Couple, no children 17%Couple with children 18%Lone parent 11%Other 19%

Work (top occupations)

Caring & leisure 15% · Skilled trades 14% · Managers & directors 12%

All occupation groups
Caring & leisure15%
Skilled trades14%
Managers & directors12%
Professional12%
Elementary12%
Sales & customer service11%
Associate professional10%
Administrative7%
Process & plant6%

Ethnic group

White: 97%Asian: 1%Black: 0%Mixed: 1%Other: 0%
White 97%Asian 1%Black 0%Mixed 1%Other 0%

Religion & identity

Christian 48% · No religion 44% · Other 1%

Born outside the UK: 6%

Census 2021 (ONS), Crown copyright, OGL v3.0. Shares are of each question's own respondents (e.g. education is % of residents aged 16+). Figures date from March 2021 and change slowly between censuses.

In summary

Sandown & Brading is in the more-deprived bottom third of England, ranked #5,345 of 6,856 neighbourhoods nationally, and #14 of 18 in Isle of Wight. Across the seven themes it scores highest on Living environment (58) and lowest on Employment (15). Typical homes here sold for about £230,000 over the past year, up 24% across five years (from 123 sales), 12% below the wider Isle of Wight median of £260,000. Typical household take-home income is around £32,941 a year, in the bottom third of England. Recorded crime ran at 94 incidents per 1,000 residents over the past year, close to the England rate of 83.

Themed scores ?

Each 0–100, higher = less deprived on that theme. National rank shown.

Income 28 · #4,941
Employment 15 · #5,852
Education 26 · #5,105
Health 19 · #5,557
Crime 23 · #5,276
Housing & access 30 · #4,824
Living environment 58 · #2,905

House prices ?

£230,000median (12m) · 0.0% yr · n=123
TypeMedian (12m)Sales1yr5yr
All homes£230,0001230.0%+24.3%
Detached£310,00038-15.1%+19.2%
Semi-detached£227,50024-7.9%+5.8%
Terraced£209,40027-0.3%+23.9%
Flat£141,25034-8.9%+4.6%
This area£230,000
Isle of Wight£260,000
South East£385,000
England£300,000
Annual median price, all homes. Small samples can be volatile.

Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Household income

Net household income (a year)£32,941±£4,738 · #5,699 of 6,856
After housing costs (equivalised)£30,649
Price-to-income ?7.0×typical home ÷ net income — less stretched than the England figure of 7.5×

Model-based ONS estimates (FYE 2023) with 95% confidence intervals — a guide to the typical household, not a measurement. How income estimates work →

Affordability-adjusted Score ?

45Affordability-adjusted Score / 100
Best-value areas in England →

Recorded crime ?

94 crimes per 1,000 residents · 12 months · 881 offences
Isle of Wight73
South East71
England83

Rank #4,697 of 6,427 areas with published data (1 = lowest recorded rate).

Category (12 months)Recorded
Violence & sexual offences426
Theft151
Burglary36
Vehicle crime20
Criminal damage & arson75
Public order & weapons94
Drugs52
Robbery12
Other15

Anti-social behaviour, recorded separately: 199 incidents.

Recorded incidents, not convictions. Crimes are counted where they happen while residents are counted where they live, so busy town-centre, retail and nightlife areas show high per-resident rates because visitors bring incidents with them. Street-level crime data © Crown copyright, data.police.uk, OGL v3.0. More on crime figures →

Official sources

Nearby areas

The closest neighbourhoods on the map, whichever authority they fall in.

Other areas in Isle of Wight

Similar areas across England

Neighbourhoods with the closest Area Score elsewhere in the country, for comparison.