East Cliff

Bournemouth, Christchurch and Poole · South West · population 14,482 · 6 LSOAs

Approximate neighbourhood (MSOA) boundary. © OpenStreetMap contributors; boundary © ONS / Crown copyright.

25Area Score / 100 ?
  • #5,132 of 6,856 in England
  • #627 of 710 in South West
  • #44 of 48 in Bournemouth, Christchurch and Poole
  • More deprived (bottom 30%)
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People living here Census 2021

Residents13,187
Median age (est.)31
Density6,684per km²
No qualifications12%
Degree or above35%
No car or van38%

Age

0–14 9%15–24 30%25–44 32%45–64 16%65+ 13%

Tenure

Own outright: 19%Mortgage/shared: 15%Social rent: 10%Private rent: 56%
Own outright 19%Mortgage/shared 15%Social rent 10%Private rent 56%

Households

One person: 44%Couple, no children: 18%Couple with children: 12%Lone parent: 7%Other: 19%
One person 44%Couple, no children 18%Couple with children 12%Lone parent 7%Other 19%

Work (top occupations)

Professional 18% · Elementary 16% · Caring & leisure 13%

All occupation groups
Professional18%
Elementary16%
Caring & leisure13%
Sales & customer service11%
Associate professional10%
Managers & directors10%
Skilled trades8%
Process & plant7%
Administrative6%

Ethnic group

White: 79%Asian: 9%Black: 3%Mixed: 5%Other: 3%
White 79%Asian 9%Black 3%Mixed 5%Other 3%

Religion & identity

No religion 40% · Christian 38% · Muslim 4%

Born outside the UK: 37%

Census 2021 (ONS), Crown copyright, OGL v3.0. Shares are of each question's own respondents (e.g. education is % of residents aged 16+). Figures date from March 2021 and change slowly between censuses.

In summary

East Cliff is in the more-deprived bottom third of England, ranked #5,132 of 6,856 neighbourhoods nationally, and #44 of 48 in Bournemouth, Christchurch and Poole. Across the seven themes it scores highest on Income (40) and lowest on Crime (4). Typical homes here sold for about £220,000 over the past year, broadly flat over five years (+5%) (from 132 sales), 35% below the wider Bournemouth, Christchurch and Poole median of £337,750. Typical household take-home income is around £34,611 a year, in the bottom third of England. Recorded crime ran at 152 incidents per 1,000 residents over the past year, well above the England rate of 83.

Themed scores ?

Each 0–100, higher = less deprived on that theme. National rank shown.

Income 40 · #4,077
Employment 38 · #4,282
Education 33 · #4,564
Health 20 · #5,503
Crime 4 · #6,551
Housing & access 34 · #4,543
Living environment 18 · #5,626

House prices ?

£220,000median (12m) · -7.4% yr · n=132
TypeMedian (12m)Sales1yr5yr
All homes£220,000132-7.4%+4.8%
DetachedToo few sales to report (n=3)
Semi-detachedToo few sales to report (n=1)
TerracedToo few sales to report (n=4)
Flat£210,750124-10.3%+5.4%
This area£220,000
Bournemouth, Christchurch and Poole£337,750
South West£310,000
England£300,000
Annual median price, all homes. Small samples can be volatile.

Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Household income

Net household income (a year)£34,611±£5,174 · #5,154 of 6,856
After housing costs (equivalised)£27,250
Price-to-income ?6.4×typical home ÷ net income — less stretched than the England figure of 7.5×

Model-based ONS estimates (FYE 2023) with 95% confidence intervals — a guide to the typical household, not a measurement. How income estimates work →

Affordability-adjusted Score ?

52Affordability-adjusted Score / 100
Best-value areas in England →

Recorded crime ?

152 crimes per 1,000 residents · 12 months · 2,196 offences
Bournemouth, Christchurch and Poole65
South West71
England83

Rank #5,919 of 6,427 areas with published data (1 = lowest recorded rate).

Category (12 months)Recorded
Violence & sexual offences1,005
Theft352
Burglary84
Vehicle crime165
Criminal damage & arson206
Public order & weapons173
Drugs150
Robbery34
Other27

Anti-social behaviour, recorded separately: 904 incidents.

Recorded incidents, not convictions. Crimes are counted where they happen while residents are counted where they live, so busy town-centre, retail and nightlife areas show high per-resident rates because visitors bring incidents with them. Street-level crime data © Crown copyright, data.police.uk, OGL v3.0. More on crime figures →

Official sources

Nearby areas

The closest neighbourhoods on the map, whichever authority they fall in.

Other areas in Bournemouth, Christchurch and Poole

Similar areas across England

Neighbourhoods with the closest Area Score elsewhere in the country, for comparison.