Highfield & Willesborough

Ashford · South East · population 9,993 · 6 LSOAs

Approximate neighbourhood (MSOA) boundary. © OpenStreetMap contributors; boundary © ONS / Crown copyright.

70Area Score / 100 ?
  • #2,055 of 6,856 in England
  • #523 of 1,119 in South East
  • #3 of 15 in Ashford
  • Less deprived (top 30%)
Compare this area →

People living here Census 2021

Residents9,562
Median age (est.)42
Density1,927per km²
No qualifications17%
Degree or above29%
No car or van14%

Age

0–14 18%15–24 10%25–44 25%45–64 27%65+ 20%

Tenure

Own outright: 37%Mortgage/shared: 38%Social rent: 10%Private rent: 15%
Own outright 37%Mortgage/shared 38%Social rent 10%Private rent 15%

Households

One person: 24%Couple, no children: 18%Couple with children: 31%Lone parent: 10%Other: 18%
One person 24%Couple, no children 18%Couple with children 31%Lone parent 10%Other 18%

Work (top occupations)

Professional 21% · Associate professional 13% · Managers & directors 11%

All occupation groups
Professional21%
Associate professional13%
Managers & directors11%
Skilled trades11%
Administrative10%
Elementary9%
Caring & leisure9%
Sales & customer service8%
Process & plant7%

Ethnic group

White: 86%Asian: 9%Black: 2%Mixed: 2%Other: 1%
White 86%Asian 9%Black 2%Mixed 2%Other 1%

Religion & identity

Christian 49% · No religion 40% · Hindu 2%

Born outside the UK: 14%

Census 2021 (ONS), Crown copyright, OGL v3.0. Shares are of each question's own respondents (e.g. education is % of residents aged 16+). Figures date from March 2021 and change slowly between censuses.

In summary

Highfield & Willesborough is in the less-deprived top third of England, ranked #2,055 of 6,856 neighbourhoods nationally, and #3 of 15 in Ashford. Across the seven themes it scores highest on Living environment (78) and lowest on Crime (49). Typical homes here sold for about £330,000 over the past year, down 2% across five years (from 133 sales), in line with the wider Ashford median of £345,000. Typical household take-home income is around £43,371 a year, around the middle of England. Recorded crime ran at 83 incidents per 1,000 residents over the past year, close to the England rate of 83.

Themed scores ?

Each 0–100, higher = less deprived on that theme. National rank shown.

Income 67 · #2,253
Employment 65 · #2,397
Education 55 · #3,055
Health 62 · #2,624
Crime 49 · #3,515
Housing & access 50 · #3,419
Living environment 78 · #1,527

House prices ?

£330,000median (12m) · -0.8% yr · n=133
TypeMedian (12m)Sales1yr5yr
All homes£330,000133-0.8%-1.5%
Detached£447,50034-3.2%+20.6%
Semi-detached£324,00058+5.4%+8.0%
Terraced£300,00037+11.1%+15.4%
FlatToo few sales to report (n=4)
This area£330,000
Ashford£345,000
South East£385,000
England£300,000
Annual median price, all homes. Small samples can be volatile.

Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Household income

Net household income (a year)£43,371±£6,079 · #2,480 of 6,856
After housing costs (equivalised)£41,551
Price-to-income ?7.6×typical home ÷ net income — similar to the England figure of 7.5×

Model-based ONS estimates (FYE 2023) with 95% confidence intervals — a guide to the typical household, not a measurement. How income estimates work →

Affordability-adjusted Score ?

74Affordability-adjusted Score / 100
Best-value areas in England →

Recorded crime ?

83 crimes per 1,000 residents · 12 months · 828 offences
Ashford66
South East71
England83

Rank #4,220 of 6,427 areas with published data (1 = lowest recorded rate).

Category (12 months)Recorded
Violence & sexual offences403
Theft156
Burglary31
Vehicle crime31
Criminal damage & arson82
Public order & weapons68
Drugs25
Robbery6
Other26

Anti-social behaviour, recorded separately: 123 incidents.

Recorded incidents, not convictions. Crimes are counted where they happen while residents are counted where they live, so busy town-centre, retail and nightlife areas show high per-resident rates because visitors bring incidents with them. Street-level crime data © Crown copyright, data.police.uk, OGL v3.0. More on crime figures →

Official sources

Nearby areas

The closest neighbourhoods on the map, whichever authority they fall in.

Other areas in Ashford

Similar areas across England

Neighbourhoods with the closest Area Score elsewhere in the country, for comparison.